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copywriter
OAKBERRY USA
you're the main character
the ask
reinforce oakberry’s positioning as the go-to functional food for the gen z consumer by focusing on building brand awareness across all communication channels
the insight
gen z prioritizes their wellness because they view every choice as a reflection of their identity and validation of self-worth
roles
copywriter
art director
photographer
december 2024
In every great story, the main character is unapologetically themselves—confident, bold, and committed to growth. At Oakberry, we embody that main character energy, celebrating our authentic ingredients and vibrant layers. We’re not afraid to stand out from the crowd, and we invite you to do the same. Step into your own main character energy and let Oakberry fuel your story. Our açai cups are the boost you need to embrace what makes you unique while romanticizing every moment. Whether it’s the small parts of your daily routine, or the bold leaps you take, Oakberry is here to celebrate every chapter of your journey alongside you.
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