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copywriter
let the bar talk
tony's chocolonely
the ask
create a campaign showing parents that tony's chocolonely
is a guilt-freechoice to indulge their kids
the insight
parents often struggle to find the right words to
comfort their kids in tough moments
roles
copywriter​​
art director
photographer
​
december 2024​
activation
tony’s will show up at youth sports events, performances, academic competitions, and other extracurricular activities, distributing comfort kits for those moments when things don’t go as planned
each kit comes with comfort essentials such as chocolate, bandages, and tissues to help parents show their support during challenging times
whether it’s losing a game or not delivering the best performance, tony’s comfort kits help parents show they’re there for their kids, no matter what
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