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art direction

jocelyn jimenez

​​

copywriting

reagan miller

​

august 2024

TONY'S CHOCOLONELY
let the bar talk

 
the ask
create a campaign showing parents that tony's chocolonely is a guilt-free
choice to indulge their kids


the insight
parents often struggle to find the right words to comfort their kids in tough moments

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activation

tony’s will show up at youth sports events, performances, academic competitions, and other extracurricular activities, distributing comfort kits for those moments when things don’t go as planned

 

each kit comes with comfort essentials such as chocolate, bandages, and tissues to help parents show their support during challenging times

 

whether it’s losing a game or not delivering the best performance, tony’s comfort kits help parents show they’re there for their kids, no matter what

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reagan miller

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