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copywriter
art direction
jocelyn jimenez
​​
copywriting
reagan miller
​
august 2024
TONY'S CHOCOLONELY
let the bar talk
the ask
create a campaign showing parents that tony's chocolonely is a guilt-free
choice to indulge their kids
the insight
parents often struggle to find the right words to comfort their kids in tough moments




activation
tony’s will show up at youth sports events, performances, academic competitions, and other extracurricular activities, distributing comfort kits for those moments when things don’t go as planned
each kit comes with comfort essentials such as chocolate, bandages, and tissues to help parents show their support during challenging times
whether it’s losing a game or not delivering the best performance, tony’s comfort kits help parents show they’re there for their kids, no matter what


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