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copywriter
pepper that perks
heinz
art direction
jocelyn jimenez
reagan miller
​
copywriting
reagan miller
​
october 2024
the ask
make heinz jalapeño ketchup the #1 breakfast staple
the insight
people often opt for a quick coffee in the morning to wake
them up instead of a proper breakfast
activation
the campaign will kick off with a grocery store takeover, adding heinz jalapeño ketchup to the coffee aisles
brewed to fool, our coffee themed packaging allows for disguised dipping
#pepperthatperks
we'll spread the word on socials and invite people to share how they perk up with heinz
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