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HEINZ
pepper that perks
 
the ask
make heinz jalapeño ketchup the #1 breakfast staple

the insight
people often opt for a quick coffee in the morning to wake
them up instead of a proper breakfast

art direction

jocelyn jimenez

reagan miller

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copywriting

reagan miller

​

october 2024

activation

the campaign will kick off with a grocery store takeover, adding heinz jalapeño ketchup to the coffee aisles

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brewed to fool, our coffee themed packaging allows for disguised dipping

Portfolio Items.png
#pepperthatperks

we'll spread the word on socials and invite people to share how they perk up with heinz 

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a kick to remember print.png
art of spice print.jpeg
a new kind of brew print.jpeg
wake up with ketchup print.png
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reagan miller

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