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copywriter
subwaze
subway
art direction
jocelyn jimenez
reagan miller
​
copywriting
reagan miller
​
april 2025
the ask
create buzz around the unexpectedly delightful footlong cookie
the insight
late-night drivers often find themselves craving a sweet treat,
but it can be tricky to find one when everything is closed
subway will partner with waze to guide late night drivers straight to our footlong cookie, giving them a sweet detour to curb their cravings
​
first, we’ll drop some hints that something new is coming
partnership with waze
if they enter the cookie radius, they’ll have the option to confirm their detour to unlock a late-night footlong cookie
waze will present a pin upon arrival, unlocking the subwaze oven, delivering a warm, curbside cookie
we’ll leave some clues on our socials too, keeping everyone on their toes
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