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subwaze

BY SUBWAY 

the ask
create buzz around the unexpectedly delightful footlong cookie

the insight
late-night drivers often find themselves craving a sweet treat, but it can be tricky to find one when everything is closed

art direction

jocelyn jimenez

reagan miller

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copywriting

reagan miller

jocelyn jimenez

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october 2024

subway will partner with waze to guide late night drivers straight to our footlong cookie, giving them a sweet detour to curb their cravings

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first, we’ll drop some hints that something new is coming

partnership with waze
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if they enter the cookie radius, they’ll have the option to confirm their detour to unlock a late-night footlong cookie

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waze will present a pin upon arrival, unlocking the subwaze oven, delivering a warm, curbside cookie  

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we’ll leave some clues on our socials too, keeping everyone on their toes

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