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copywriter
POLAROID
unfiltered memories
the ask
create a campaign encouraging people to embrace nostalgia while garnering positive media attention that gets the brand talked about
the insight
our offbeat and embarrassing memories often become our favorites to look back on when we need a good laugh
art direction
jocelyn jimenez
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copywriting
reagan miller
​
september 2024
polaroid will document behind the scenes moments from major events and places where people tend to be the most polished versions of themselves to capture some real, unfiltered moments to share with the public
collaboration with photo roulette​​​​
polaroid will partner with photo roulette to create a special edition game that celebrates raw,
unfiltered moments
users can scan their candid and most embarrassing polaroid pictures to add to the
unfiltered memories game mode
the game will pick and share photos at random, allowing players to hear the stories behind their friends’ and family’s funniest moments while reliving their own​
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