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copywriter
uber suburbs
uber
the ask
(re)introduce uber to the suburbs by positioning the brand as a reliable safety net, one that is ready for you when your car can’t be
the solution
through free first-ride codes distributed by local brand ambassadors, uber can build awareness and connect authentically with suburban communities.
wasserman next gen​
lead
katrina troy
creative strategy
kate bradley
art direction
olivia riddoch​​
copywriting
reagan miller
​​
october 2025​
tabling
signage and brand ambassador activations focus on nfl game days, halloween, and the holiday season
giveaway items that are on-brand and match the moment of conversation are distributed as a reminder to reserve a ride with uber
nfl game day
halloween
holiday
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