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copywriter
SUBWAY
the footlong detour
the ask
create buzz around the unexpectedly delightful footlong cookie
the insight
when late night hunger hits, it can be tricky to find a quick and easy sweet treat
art direction
jocelyn jimenez
reagan miller
​
copywriting
reagan miller
​
october 2024
partnership with waze
subway will remain open 1 hr after normal closing time for footlong cookie purchases only through waze, with the footlong detour pinned as #1 on waze search
when the route is chosen, drivers are added to the footlong queue, letting them skip the line and have the cookie delivered right to their car
social
we'll keep people informed on the official subway instagram account
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